Each year, Alpha Gamma Delta puts together a campaign to collect optional dues from alumnae.

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For the 2017-2018 academic year I designed a postcard sent to targeted alumnae members asking them to pay their alumnae dues. The campaign, titled “$50 for the 50th,” encouraged members to pay $50 to be entered in a drawing to win a trip to Alpha Gam’s 50th international convention in San Antonio, Texas.

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I based the postcard design off of iconic “greetings from” postcards, and illustrated it by hand using an iPad Pro and Apple Pencil. Each letter in the word Texas is filled with imagery from San Antonio with the convention hotel featured in the bottom left-hand corner.